Blue Apron also offers a monthly wine subscription service and a la carte culinary tools and products through its marketplace. As a pioneer in the category, Blue Apron helps its customers create incredible home cooking experiences by sending culinary-driven recipes with high-quality ingredients and step-by-step instructions straight to customers’ doors. The popularity of meal kit delivery services has surged in recent years as consumer attitudes toward home cooking and grocery shopping have shifted. Save money with our transparent approach to pricing Rapid Assessment & Migration Program (RAMP) That implies 2022 marketing spend of roughly $96.3 million, which compares with $49.93 million spent in 2021.Migrate from PaaS: Cloud Foundry, OpenshiftĬOVID-19 Solutions for the Healthcare Industry Total marketing spend for the year is expected to be “around double” what was spent in 2019, which was $48.13 million. The company also said higher logistics costs had a more significant impact on results that anticipated.įor 2022, the company said it expects marketing spending to continue to increase through the year, to support expectations for faster revenue growth. “This past quarter, we significantly ramped up our marketing spend, focusing on targeted investments that are helping to raise brand awareness,” said Chief Executive Linda Findley in prepared remarks for a conference call with analysts. Meanwhile, total operating expenses increased 6.0% to $132.48 million, as cost of goods sold slipped 1.0% to $69.19 million but marketing expenses jumped 68.1% to $20.98 million. Orders declined 4.7% to 1.68 million and customers were down 4.0% to 336,000, but average order value increased 2.4% to $63.78 and average revenue per customer grew 1.9% to $319. ““While profitability remains a goal over the longer-term, we are focused on taking advantage of an important opportunity to accelerate customer and top-line growth.” ” - Chief Executive Officer Linda Findley
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